Album-first music discovery / Founder / product / engineering
Visit synffsynff
An independent music discovery product that starts from how people write and talk about records.
- The thesis
- Streaming made it easy to listen to everything and know nothing. I wanted to use music discourse to map a way through to the feeling of records worth your time.
- What I shipped
- Web, iPhone, and Android. Threads are routes between artists. Vibes turn a phrase into records. Crate is what you own. Rotation is who you keep returning to. Weekly recs with reasons. Underneath: a source-backed catalogue, lineage, semantic profiles.
- Why it matters
- I was sick of being fed music I knew nothing about. Since building synff I'm buying music again. It's helping people discover new things and reconnect with the music they love.


